From the size of the original iPhone to the hight regulations on doorframes, good designers have always aspired to integrate objects into our daily lives as seamlessly as possible because of an interesting fact about human nature; our bodies don’t just end at our fingertips, they expand into the world, bound only by our ability to control our environment. And when the objects we surround ourselves with are effortless to use and control, they become part of us.

Because when I pick up my phone, as far as psychology is concerned, it isn’t something other than me, but an expansion of my being, and if I lose it or break it, I will mourn for it, because I haven’t lost an investment into an aluminium, glass and silicone composite gadget that makes me able to call people, but a small part of myself — to be precise, the part of me that could get in touch with my girlfriend to hear her voice and to ask her how her day was. And the price I payed for my phone suddenly seems minuscule compared to the value it has for me as a means to express myself.

If we are willing to pay so much for an object that brings the ability to communicate with the people we care about at our fingertips, how much would we be willing to pay for something, that would give us the means to not only communicate, but to genuinely express our true feeling towards our loved ones? Because many don’t find the right words that match the state of their soul.

Now the problem I see is that no-one is ashamed of the fact their voice can’t travel between continents on its own, and thus no-one has a problem with buying a phone and letting everyone know, that it’s thanks to the phone he or she had the ability to talk to you. But I feel a lot of us may have a problem with the fact that we may not have the tools to express our feelings the way we would like to, and shun the idea of asking someone else to produce something for us, so that we could.

And maybe it’s not just the buyers who don’t get the value of a good commission, because they don’t have the tools to understand the depths of the creative process, because not a lot of people know how a microchip works either. Maybe it’s also our fault as creatives for not thinking enough about the buyer and his or her experience with our art and trying to make the process and the product as user friendly as possible.