The artist has been regarded as a genius ever since the invention of the cave painting about 40.000 years ago. The master painter, listening to the whispers of his or her muses and transcribing the messages of the gods into reality, for all of humanity to experience the righteous powers of the divine.

As humans, we couldn’t have been more proud of the lineage of artistic mastery that our planet had created over the years, and we had every reason for it. From the Ancient Greeks to Giotto and Titian, then Caravaggio, Monet, Van Gogh and Picasso … all geniuses in the craft, that shaped how we perceive reality itself. 

But then came the trickster. The black sheep, the snake, the devil himself. Then, came Duchamp.

In 1917 as part of The Society of Independent Artists’ exhibition at the The Grand Central Palace, he unveiled his biggest joke of all — a wall toilet. And that damn thing wasn’t even operational.

Even though the organisation of the exhibition had promised that each and every art piece exhibited would be shown, they decided to remove The Fountain (as Duchamp named his vertical toilet) from the exhibition. 

It was serious.

But the problem that Duchamp’s art piece created was minuscule compared to the big issue that was yet to come. His simple question : “Is this art?” didn’t just create a revolt inside The Society of Independent Artists, it started a revolution.

Thus, conceptualism was born.

The point he was trying to make was simple: Art is an internal human experience, not an invisible aura imbued into an object by some artistic genius.

The art world though, instead of getting his point, concluded that Nitsche was indeed correct; the gods of art, beauty and aesthetics truly did perish. The murderer’s weapon was finally found — fully drenched in nothing but bloody ideology, the Fountain stood as proof.

Now, more than 100 years later, this narrative is still the bedrock of many institutions, both commercial and educational. And I feel it is about time we change this. 

Not only could more people start to appreciate art — instead of thinking of it as a pretentious playground for the rich, filled with expensive junk and weird intellectuals — but by removing some of the misconceptions that either artist or artwork are the origin of the artistic experience, we could actually improve the status of us artists in society.

How?

By educating the viewer. By making our artistic process visible to all via social media and other means. By not trying to overcomplicate our work descriptions and artist statements and ending the need to feel like we have to defend our right to paint, sculpt, dance or make videos with big words and complex explanations.

By connecting with our audience and being strong, sincere and genuine people. And with social media exploding in a constantly connected world, the timing just couldn’t be better.