Knowing who to sell to and what their needs are is crucial; too many artists struggle with not knowing who their target group is or what they want. While we might think that portraits are for everybody (I mean, the…
Up until this point, we have been discussing pricing as a one-sided equation of how much I as an artist need to get, to pay for whatever my lifestyle or other financial requirements are. But sales are never just a…
We’ve talked about setting our prices by the hour and calculating them via size and base fees, and now it’s time to tie it all together and talk about project based pricing. What I mean by this is the way…
Cars can sometimes be confusingly used to extend ones, well, let’s call it perception of self to be kind. Art on the other hand, cannot only provide us with a symbolic extension — sometimes it’s even made in the literal…
In yesterday’s blog, I discussed the importance of calculating ones base expenses and all-around financial needs on a yearly basis, and today we’re going to look at one of the most popular but potentially most problematic ways of determining how…
From the three ways one could determine the value of our work, the hourly-based pricing model is probably the most popular one, as most other jobs we might have had (or still have) determine the value of our work on…
Hiscox Inc. is an insurance provider that at the same time has produced one of the best pieces of online art-sale research I have ever seen I’m my life (and I’ve seen like 4 or 5 at least)! And what…
In any business, there exists a triad of key positions that need to be accounted for, if the business wishes to survive and eventually thrive over the long run; the entrepreneur that manages and forecasts where the business is going…
Today, I would like to end my previous two blog articles with a simulation of how working with a partner could look like in the beginning and give some thoughts on how it might evolve over time, because it’s nice…
Yesterday we tried to make sense of the value proposition that both we and our partner bring to the table when selling our art. Today I would like to focus on how we can structure our agreements, so that both…