THE PRICING TRAP WHEN STARTING OUT IN THE ARTS
When I started out as a painter, my collector base was about 2 people (one was my mom, that I gave a few paintings to on various occasions, and the other was a mom of a friend I went to…
WAYS TO AFFORD SUSTENANCE IN THE ART WORLD
Throughout history, artists have created an ineffable amount of value for humanity, but there will always be a wonderful irony around our value creation. We can make incredible, breathtaking works of pure genius that have the ability to comfort even…
VALUE VS. PRICE
Pricing our art — especially at the beginning — can be a daunting task and while numerous factors have to be taken into consideration, there is one that doesn’t get talked about that much. The problem is though, it’s one…
ARTISTS AND ARTISANS
With the commoditisation of paintings, sculptures and other wall furniture that one can buy on Etsy, a question pops up: Are we artists or artisans? I think our main concern as creatives should be to first have a nice little…
THE ROI OF AN ARTWORK
During a conversation I had with a friend of mine about a show I got invited to in the summer, she mentioned ROI and how her goal was to produce the most effective show with the least amount of capital….
CREATING VALUE AS AN ARTIST
This topic has two dominant sides, but I would like to focus primarily only on one, so for the sake of brevity, I’ll mention both, in the hopes of not being misunderstood by anyone and offending their 8th chakra. The…
HOW TO PROFILE A POTENTIAL GALLERY
Today I want to share how I approach my gallery hunting; what helped me in the past and what didn’t and what I do, when focusing on getting representation. Do keep in mind that everybody has a different way of…
A STRATEGICAL APPROACH TO GETTING A GALLERY: PERSPECTIVE
Yesterday I wrote about tactics — cold calling — and the effects such an approach might produce, but today it’s all about strategy. But there is a lot of confusion going around about differentiating tactics and strategy and to start…
A TACTICAL APPROACH TO GETTING A GALLERY: COLD-CALLING
I’ve talked a lot about the particularities of what a good application should look like and how to find galleries that resonate with your work, and now I want to get really tactical and try to make a roadmap of…
STARTING OUT IN THE ART WORLD
The only true tactic that ever worked for me in the beginning and has allowed me to periodically get invited to collaborate with curators and exhibit my work was that I started applying to any open-call that I could find…