NOT ALL ARTISTS ARE THE SAME
I guess most of us don’t become artists, but end up artists. What I mean by this is that as the kids that grow up in an engineer household, filled with technical models, equations and maths, can end up loving…
THE BIGGEST TRAP OF SELLING YOUR ART DIRECTLY
The internet, especially social media, have given us an incredible tool — we can now potentially reach anyone in the world. If before you had to go through all the gatekeepers of the art world, now you can do everything…
DON’T JUST WING LIFE AND MAKE A PRICING MODEL FOR YOUR WORK
I started out as a happy painter about 10 years ago, under the comforting and protective wing of the educational institutions in Slovenia (with tax-exemptions, free healthcare and subsidised food and even living, we probably have one of the best…
WHAT TO DO IF YOU’RE NOT A GREAT SALESPERSON?
There is a wonderful analogy used at the beginning of the book The E-Myth by Michael Gerber, where the author describes any entrepreneur as a company of three strongly distinct individuals: the entrepreneur, the operator/manager and the technician/craftsperson. When we…
DO YOU HAVE A GALLERY-ORIENTED MINDSET AND PRICING MODEL?
Just like a Ferrari and Honda don’t use the same pricing model for their products, we artists have to differentiate between two distinct ways to approach our prices. Depending on whether we aim to have a go at the gallery…
THE IMPORTANCE OF KEEPING TRACK OF OUR WORK
Being an artist is a full-time job and then some; creativity doesn’t just come on its own and setting up a routine for us to be able to create day in and day out takes a lot of effort. And…
HOW TO INCREASE THE VALUE AND PRICE OF AN ART WORK
As tastes in art are incredibly subjective, the value of any particular piece can seem like it has been decided upon on a whim. But while this may even be true for many a piece of art being sold today,…
THE PRICING TRAP WHEN STARTING OUT IN THE ARTS
When I started out as a painter, my collector base was about 2 people (one was my mom, that I gave a few paintings to on various occasions, and the other was a mom of a friend I went to…
WAYS TO AFFORD SUSTENANCE IN THE ART WORLD
Throughout history, artists have created an ineffable amount of value for humanity, but there will always be a wonderful irony around our value creation. We can make incredible, breathtaking works of pure genius that have the ability to comfort even…
VALUE VS. PRICE
Pricing our art — especially at the beginning — can be a daunting task and while numerous factors have to be taken into consideration, there is one that doesn’t get talked about that much. The problem is though, it’s one…