When I was a kid, we used to play outside; hide and seek was a popular choice, or we would climb trees and get our knees scuffed when riding our bikes around town. Back in the day, people still knew how to talk to each other \u2014 but now, with the rise of social media and the fact that everybody has a phone (a third of today\u2019s 8 year-olds have one!), we have lost that connection. But did we really?<\/p>\n
Our media is full of news on how cellphones are consuming our attention and videos of people bumping into lamp posts, because they were staring at their phones. But I am constantly reminded of a statement from Marshal McLuhan: \u201cThe medium is the message.\u201d Because when one is searching for answers to basic social behaviour, they are sometimes hidden in the tools that we use, rather than the information they provide us with.<\/p>\n
Media consumption is nothing new. If you type into Google the term: \u201cpeople reading newspapers<\/a>\u201d, you will be greeted by an enormous array of images, depicting masses of men and women staring at newspapers. And one could ask themselves, has anything really changed since the invention of the iPhone?<\/p>\n The availability of information and the ease by which we can consume it have changed dramatically, and with both, the scale of media consumption has skyrocketed. But the point for us creators is, it hasn\u2019t only become more easy to consume information, but also to produce it.<\/p>\n