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CREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part I

A few days ago I had the great pleasure to interview Amy Whitaker, an associate professor at NYU and author of two very interesting books: Museum Legs and Art Thinking. Our conversations and her writing got me thinking about my…

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FORM AND FUNCTION — THE NEVER-ENDING SEARCH FOR MEANING AND PURPOSE 

To be frank, all comments on either the meaning or purpose of anything are irrelevant in the grander scheme of things, because all are but a form of ideology, a kind of software that runs in our minds if you…

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ON FINDING YOUR PLACE AND MAKING A STAND 

People have two intrinsic desires; to know themselves and to find a place in their environment. We constantly search for better ways, a clearer image of who we are and continuously try to place that projection of ourselves into society…

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THE TRAP OF MASTERING A CRAFT

They say we are born as empty slates, pure white canvases onto which life leaves its marks and in the end produces a singular, unique imprint of colours, shapes and forms. While this may or may not be true, today…

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DETERMINING THE VALUE OF YOUR ART: CREATING ATTENTION 

Art is emotional and as such its value is determined absolutely subjectively. The big question though is how, because even though ambivalent, subjectivity can still give us a lot of various starting points to calculate value from. It’s all about…

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Searching for my niche

Everybody who talks about marketing is pointing out to all of us that we need to double down and find our niche. Bet I bet a lot of us struggle with the actual application of these wise words into doable,…

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If only I had the right tool for the job!

Ed Ruscha only needed a Xerox copier and his film camera to make his famous artist book Twentysix Gasoline Stations. Not because the book wouldn’t have looked better as a C print on acid free archive-grade paper, but because that’s what he…

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Balancing act

We usually juggle between two juxtaposed realities; on one side is the “day job” or the job we took to found our living expenses and our real work, that lives on the other side of the equation — our creative…

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Applying to open calls or begging for a chance?

I spend at least one day a week going through new Open Calls on the web and filling out their applications. As where I come from, the art market isn’t particularly strong (one could say barely moving) my success in…

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Hierarchy in a nonhierarchical world

Artists have always had a tendency to stay outside of games played inside the system. Watching, interpreting, searching for better alternatives to what is being offered by the coach to all the players of the teams. Now, we do get…

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