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GETTING YOUR STORY ACROSS (MARKETING AND BRAND AWARENESS)

It doesn’t matter if you’re the CEO of a design studio, a student at the Academy or working retail by day and creating art by night — a day only has 24 hours. If then you want to make something…

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POLISHING YOUR STORY (THE ARTIST STATEMENT)

Artist statements, even though they might appear like a load of pretentious art-talk (which many of them sadly are), serve a very important purpose: presenting your passion in a bite-sized package, to be easily consumed and understood by the reader…

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STORY IS EVERYTHING

Be it online or in person, there’s a lot of competition in the arts. And the fact that the art world is much smaller compared to the world of business, law or medicine, only makes it harder for any one…

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PRICING YOUR ART THE RIGHT WAY Part III: Constructing and communicating your...

In the last two blunders we discussed the importance of calculating ones base expenses and all-around financial needs on a monthly basis and the concept of added value. Today, I’d like to combine the two and take a deeper look…

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PRICING YOUR ART THE RIGHT WAY Part II — Value and Worth

Oscar Wilde once wrote: “A cynic is a man who knows the price of everything but the value of nothing.”  A true artist therefore should be the exact opposite, but not due to ignorance towards the ever-present concept of money;…

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PRICING YOUR ART THE RIGHT WAY Part I: Expenses and Resources

Creating a beautiful work of art is hard by itself, but when it comes to putting a price tag on whatever we made, it does tend to get even harder for most of us artistic types. The question for today…

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NATURAL AND ARTIFICIAL SYMBOLS

Just as with sweeteners and coffee, you have natural and artificial options to spice up your art, too. Both sweeteners and symbols are created by moulding reality to our will, but unlike aspartame and the like, artificial symbols don’t have…

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ART HAS NO PURPOSE, ONLY CONSEQUENCES 

An interesting sentence, uttered by a friend of mine while we were chatting over drinks, was that “Art has no purpose, only consequences.” and these six words really struck a chord with me. In today’s blunder therefore, I’d like to…

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HOW TO MAKE ART THAT TRANSFORMS PEOPLE

Creating art is a two step process; first you obviously have to make it, but then you also have to show it and present it to the public, and hopefully leave an impact on the world (preferably for the better)….

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CREATING A SYSTEM IN WHICH YOUR ART PRACTICE AND CAREER CAN FLOURISH Part II

How can one create their own system? Or better yet: How can we find already created ones, that we can reappropriate and reuse to fit our own needs? First, we need to look at a basic way of understanding how…

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