Searching for my niche
Everybody who talks about marketing is pointing out to all of us that we need to double down and find our niche. Bet I bet a lot of us struggle with the actual application of these wise words into doable,…
Supply and demand
Most business plans are built on a certain under serviced or completely unserviced demand consumers might have. There are, of course, those who target the broad markets, but I feel in 2018 such an approach is quite futile as there…
A goldfish’s view on creativity and social behaviour
Why do we connect so easily with others and yet fail to create lasting connections with almost all of them? I have found no other group of people so open to new experiences and ideas as the artistic community. But…
Collaboration Tuesday: Art and Marketing by Corbin Barker
Credentials first. My name is Corbin Barker. I am an indie game developer without much success under my belt. My typical venue is the showroom floors at various conventions, selling my wares at a humble booth. Take what follows with…
If only I had the right tool for the job!
Ed Ruscha only needed a Xerox copier and his film camera to make his famous artist book Twentysix Gasoline Stations. Not because the book wouldn’t have looked better as a C print on acid free archive-grade paper, but because that’s what he…
Balancing act
We usually juggle between two juxtaposed realities; on one side is the “day job” or the job we took to found our living expenses and our real work, that lives on the other side of the equation — our creative…
Applying to open calls or begging for a chance?
I spend at least one day a week going through new Open Calls on the web and filling out their applications. As where I come from, the art market isn’t particularly strong (one could say barely moving) my success in…
Hierarchy in a nonhierarchical world
Artists have always had a tendency to stay outside of games played inside the system. Watching, interpreting, searching for better alternatives to what is being offered by the coach to all the players of the teams. Now, we do get…
Everybody’s an artist
In Paolo Sorrentino’s This must be the place, when Cheyenne (played by Shean Penn) is talking with a man in a bar somewhere in New Mexico, the man tells him he makes tattoos for a living, to which he ads…
It’s OK, he’s an artist!
I don’t count anymore how many times I’ve had the pleasure of being part of a conversation about how we artists have a get-out-of-jail card when it comes to fitting in with the social norms of behaviour. Be it drinking,…