Before social media, businesses who wanted to advertise their products and services had to spend a fortune on billboards, newspaper ads, radio and eventually TV. But regardless of how much ads used to cost, they worked almost all of the…
We are the creators of narratives, it is our job to produce stories and to communicate those stories to others. Be it feelings of pleasure, anger, excitement, or a well intended warning, a good creator knows how to produce art…
Brands have known this since the 70s, governments since, well, more or less forever. You don’t get your message across by stating facts, but by evoking emotions. And the best way to do so is by telling stories that captivate…
Imagine the last time you had a conversation with someone about a topic you understood better than him or her. It may have been in the form of advice or as a casual interesting conversation about a topic they were…
All the things we cherish so much are in the end nothing but stuff. The wristwatch I had gotten from my grandfather, who got it as a parting gift from the Yugoslavian airforce after serving almost 40 years, is nothing…
About 20 years ago almost nobody had a website, let alone a personal web portfolio of his or her work, but with WordPress and Squarespace came the era of portfolio Websites. While having one is much cheaper now than it…
More than 50% of people worldwide now use phones to do their surfing and by looking at the statistics, the trend is only getting stronger. But to have a mobile ready webpage that can deliver the same experience on a…
Some see more than others, even though looking in the same direction. It’s not so much being an artist — everyone is an artist, not by choice, but by nature. Ideally a person becomes a carpenter by profession because he…
Since our first day in school we are taught that we only get a few chances to prove ourselves, only a few times that we can take that test that will determine if we are worthy and capable or if…
We all know more about how we should live our lives than we do in actuality, be it knowing not to eat fast food, drink the 6th cup of coffee or smoke that cigarette, we know almost for certain that…